Behind the Screens – Digital Marketing Insights from Visit West Shonette Laffy and Laura Valentine.

Join host Kelly Ballard as she chats with the dynamic digital marketing duo Shonette Laffy & Laura Valentine from Visit West, the team behind VisitBath, Visit Bristol, and Meet Bristol & Bath. With over 3 million website visits annually and a social reach of 9.5 million, they share:

✨ The evolution of digital marketing at Visit West

🌍 How dynamic content & AI enhance visitor experiences

📱 Social media strategy & the power of user-generated content

🌱 The impact of digital sustainability & practical tips for businesses

📝 Expert content planning strategies to stay ahead

Plus, top tips for businesses to maximise their presence on a DMO (Destination Marketing Organisation) website and optimise their social media game.

Visit West latest opportunities

Visit West content calendar

For a full summary of what was discussed and more links mentioned head to the Visitor Elves website.

This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.

They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.

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