Kelly Ballard
05 January 2025
42m 32s
EP 54 10-steps to creating your marketing strategy for your visitor attraction, experience or hospitality venue in 2025
00:00
42:32
Visitor Elves
In today’s podcast, I’m going to walk you through ten steps for creating an effective marketing strategy that will help you achieve your goals in 2025 and beyond.
A solid marketing strategy is crucial at any time, but 2025 is expected to be even more challenging, as rising costs may lead the public to cut back on spending for leisure luxuries. Businesses that anticipate market changes and maintain a forward-thinking approach while strategically navigating the present, are likely to perform better than those without a plan.
I’ll guide you through the key points of the Visitor Elves Marketing Framework, which I implement with my clients. This framework consists of ten steps to crafting a powerful marketing strategy.
My approach is grounded in years of successful experience, working with both commercial and not-for-profit organisations to drive ticket sales, bookings or increase footfall.
If you are serious about creating a strategy, then you’ve got to give yourself time to do this. A marketing strategy is not a quick task; it requires a deep dive into the details.
When I work with clients, we typically outline a 12-week plan to cover all aspects thoroughly, but doing this in-house, you can do this over a few days if you have your team close by.
Have a listen to the podcast, then work your way through the sections in the download and plan in some workshop time.
Taking this time out to plan will make a big difference to your business growth, confidence in your marketing, as well as your stress levels.
For the summary and links mentioned head to: Visitor Elves website
FREE GUIDE - 10 steps to crafting a winning Marketing Strategy for visitor attractions, experiences and hospitality businesses in 2025.
If you have any questions, then head over to and find the post which will be live on the day the podcast comes out:
This episode is sponsored by Hello Starling.
Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
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