Welcome to the Visitor Elves podcast, where tourism marketing specialist Kelly Ballard, takes you behind the scenes of tourism, hospitality, culture, and events in and around the West of England and Wales. Each episode dives into the stories, insights, challenges, and victories of inspiring people and businesses shaping the industry. Their stories resonate far beyond the region, connecting listeners worldwide.

This podcast is currently on pause, but it will be back!

Kelly Ballard is a marketing specialist with over 25 years of experience in the visitor economy. She founded Visitor Elves, a consultancy and podcast platform helping tourism, hospitality, and cultural businesses grow through strategic marketing, mentoring, and content creation.

Kelly works with destinations, visitor attractions, and experiences, with a track record that includes Bristol, Cheltenham, the Forest of Dean, and Weston-super-Mare. She has created marketing strategies and led plans for visitor attractions and experiences such as Bristol Zoo, Westonbirt Arboretum and Mendip Activity Centre.

In 2025, she was a judge for both the VisitEngland Awards for Excellence and the Simpleview Destination Marketing awards.